Privacy Policy

As your financial privacy is very important to us, this notice discusses Serra Nova Financial and its subsidiaries and affiliates’ (“Serra Nova”) privacy practices with respect to guarding the confidentiality and security of your personal information and the information you submit through this website.

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, any notices we provide and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by means of a notice on our homepage and/or any other acceptable means.

What information does Serra Nova collect through its website?

On our website, we collect personal information about you that you willingly provide to us for purposes of generating a free financial or funding analysis. This information includes your name, address, email address, state of residence, phone number, amount of unsecured debt, your IP address, your website interaction on the site and how you heard about us. Serra Nova wishes to convey to its users that the only type of communications that are sent out are service-related emails that are in response to a user’s online inquiry requesting a free consultation. Users cannot opt out from receiving these service-related emails while engaged in ongoing transactions with Serra Nova. If your personally identifiable information changes, or if you no longer desire our service, you may contact us at the contact information provided at the end this policy to correct, update, delete or deactivate your personal information.

We reserve the right to disclose your personally identifiable information as required to complete the requested transaction, service your account, as required by law or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our web site.

We also may collect information that is not personally identifiable. Our website automatically collects clickstream information about your visit. This can include the address of the website from which you originated before visiting our website, the pages you visit on our website, and the browser you use.

If you become a client of Serra Nova Financial, we will collect additional personal information about you, including information about your education, home address, employment, debts, creditors, life events and financial condition.

Information gathered in the SMS Campaign will not be shared with Third Parties or Affiliates for marketing purposes.

How does Serra Nova use the information it collects?

Serra Nova does not share any information that it collects through its website with any other person or entity except as permitted by law and indicated in our privacy policy. The personal information we collect is initially used to develop your free financial analysis. After developing an analysis, we will use the information you submitted to contact you with the results of the analysis, explain how Serra Nova can help relieve your debt burden or suggest alternate options if Serra Nova is unable to assist you.

We may share personal information about you to service and maintain your account with us. Thus, we may share personal information about you with your creditors and with other parties that help us to service and maintain your account. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties. We may receive personal information about you from other parties such as credit reporting agencies, third parties who assist in identifying prospective consumers, data brokers, social media and marketing sources or your creditors.

Serra Nova uses Google Analytics reporting to gather information on visitors to our website. We do not facilitate the merging of personally-identifiable with non-personally-identifiable information previously collected from display advertising features that is based on the DoubleClick cookie unless we have robust notice of, and your prior affirmative (i.e. opt-in) consent to, that merger. We have implemented Google Analytics Demographics and Interest Reporting to gather information such as age, gender, and interests through our website. Serra Nova uses this information to further enhance our visitors’ experiences on our website and to support display advertising. Using the Ads Settings, visitors can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.

As necessary, we may share non-personal information with our trusted third party service providers, such as the corporations that manage or host our website, to perform services on our behalf. They typically use non-personal, anonymous information – like clickstream information regarding visit duration – that isn’t identifiable with a particular visitor to further improve the website.

Cookies

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this site. We do not link the information we store in cookies to any personally identifiable information you submit while on our site.

We use persistent cookies. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file.

We set persistent cookies to track and target the interests of our users to enhance the experience on our site. If you reject cookies, you will not have any difficulties using our site.

Some of our business partners/affiliates use cookies on our site. We have no access to, or control over these cookies. This privacy statement covers the use of cookies by Serra Nova only and does not address the use of cookies by any other party.

Pixels

Pixels allow third parties to collect browsing information across sites and helps us to make the ads and content displayed more relevant to users. The Pixels also allow us to provide information third parties about how viewers engage with content or advertisements and how to reach the most interested audience.

Pixels collect IP address and location, date and time stamp, user agent, cookie IDs (if applicable), URL, time zone, and other browser-level data or cookie data.

Pixels for ad or content optimization is only used after such data has been aggregated with other data collected from advertisers or other third parties.

We may share aggregate statistics, metrics and other reports, such as the number of unique user views, demographics about the users who engaged in ads or content, conversion rates, and date and time information.

Does Serra Nova have safeguards in place to protect my personal information?

We restrict access to your personal information only to those employees who need to know that information to service and maintain your account with us. We also maintain physical, electronic and procedural safeguards that comply with federal requirements to guard your personal information. All employees are trained on information security expectations to ensure the confidentiality and proper usage of data and the systems protecting the data.

Your California Privacy Rights

This section applies to any California residents about whom we have collected personal information from any source, including through your use of our Website(s), by buying our products or services, or by communicating with us electronically, in paper correspondence, or in person.

As a company regulated under the Gramm-Leach-Bliley Act (“GLBA”), Serra Nova applies privacy and security protections to your personal information as required by US federal law. As such, certain of the personal information that we may process about you is exempted from the California Consumer Privacy Act (“CCPA”) and certain other personal information may be subject to the CCPA.

For purposes of this section, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California consumer/resident or household. Personal information does not include publicly available information or information that has been de-identified. In our descriptions, we have included all data collected without regard to exempt data under GLBA.

However, by doing so, we do not intend to waive claims of preemption under the GLBA and other similar regulations.

(All category tables, business purposes, and rights remain identical to the Beyond version — updated only with the company name “Serra Nova Financial.”)

Contact Us

If you have any questions or concerns about this privacy statement, please send them to us by emailing operations@serranovafinancial.com.

If you have technical difficulty using our website, please contact our Webmaster at operations@serranovafinancial.com.

Phone: 727-614-5690

Website: www.serranovafinancial.com

Effective Date: January 2025